Your mission

We are looking for an experienced (Technical) Product Marketing Manager (m/f/d) with a strong background in IT monitoring and deep understanding of IT administration to join our international product team. In this role, you will be responsible for developing and executing product marketing strategies tailored to the needs of IT administrators, DevOps engineers, and monitoring professionals who use observability tools like Checkmk.

Key Responsibilities:

• Define and refine Ideal Customer Profiles (ICPs) and marketing personas with a focus on IT administrators, system engineers, DevOps teams, and site reliability engineers who rely on robust monitoring solutions.
• Develop clear, technically accurate product messaging and positioning that highlights Checkmk's strengths in areas such as server monitoring, network monitoring, cloud and container observability, log analysis, and proactive alerting.
• Conduct market research to identify the core challenges of IT operations teams, including scalability, automation, SLA tracking, and integration with ITSM and configuration management tools.
• Define and analyze telemetry data and customer journey metrics to understand usage patterns and help prioritize feature development for monitoring-focused use cases.
• Build and maintain a comprehensive go-to-market toolkit including battle cards, value frameworks, SWOT analyses, and competitive positioning, with an emphasis on the monitoring and IT infrastructure space.
• Support product strategy by translating IT operations trends and monitoring best practices into actionable insights and roadmap recommendations.
• Assist with pricing strategies for new features and editions, especially in the context of enterprise monitoring requirements and competitive landscape analysis.
• Align with marketing and sales to ensure consistent messaging across multichannel campaigns, including website content, webinars, datasheets, and presentations tailored for technical buyers.
• Develop thought leadership materials and contribute to industry events, with a focus on trends in observability, open-source monitoring, and hybrid IT environments.

Your profile

• 8+ years of experience in product marketing, preferably in IT infrastructure, DevOps, or monitoring solutions.
• Strong understanding of IT monitoring concepts, tools, and workflows. Bonus: Hands-on familiarity with solutions such as Checkmk, Nagios, Datadog, Dynatrace, Grafana, Zabbix, Icinga, PRTG, or similar tools.
• Solid technical background and the ability to translate complex topics into clear, concise messaging for technically skilled audiences.
• Excellent written and verbal communication skills in English (German is a plus).
• Analytical mindset with experience working with data to evaluate go-to-market effectiveness and optimize messaging and product positioning.
• Collaborative team player who thrives in cross-functional environments, working closely with product managers, engineers, and sales teams.

Why us?

• The chance to make a decisive impact and shape the future of a dynamic, fast growing tech company while growing with your tasks and responsibilities
• Flexible and family-friendly working conditions in a stable environment
• With the wide range of sports and wellness offers from Wellpass, you can choose from over 9,000 sports and wellness offers
• An agile team that embodies autonomy and fast decision making within flat hierarchies
• A unique corporate culture where we emphasize equality, diversity and inclusion
• A wide range of education and training opportunities
• Fully remote work or high flexibility between mobile work and an office in one of the most beautiful, central district of Munich
• An attractive salary
• Regular onsite events of all sorts (Company Outings, Team events, Checkmk Conference, Conference After Party and more) in a familiar atmosphere

Interested? Then contact us now!
You can get insights about working@checkmk at: www.kununu.com/de/checkmk

About us

We are the creators of Checkmk, a leading hybrid IT monitoring software for both cloud-native and traditional infrastructures and applications. Checkmk is available as an open-source and commercial edition. We are a strong team of software developers and DevOps, open-source enthusiasts and nerds who are passionate about helping small and large companies run their complex IT infrastructures reliably. Over the last four years we have grown from 20 to over 200 employees to support our customer growth in Europe, the US and beyond. Our colleagues currently work from Munich, Germany, Italy, Austria, France, Spain, Poland, USA, Singapore and Malaysia.

We are a dynamic, fast growing and easy-going company where positive collaboration is very important. We are more than just colleagues; we have a strong team and a great customer community. For us, high autonomy and flat hierarchies are not just words on paper, but everyday life. With us you don’t work as one of hundreds or on purely theoretical questions but have an immediate positive influence.   

With our product, we make the lives of thousands of administrators easier and help them in coping with the increasing complexity of IT. Our customers love our product and your work helps to keep it that way!